A dynamic TV presenter and the two-time crowned Miss Arab World.
This month, we have the privilege of introducing you to Sofia Saidi, a remarkable TV presenter and the host of MBC Trending, a popular celebrity talk show. With a background in strategic management and entrepreneurship, Sofia brings a unique perspective to the world of media and entertainment.
Her journey began with a passion for communication and a strong desire to make a positive impact through the power of television. From being crowned Miss Arab World for two consecutive years to her dedication to honing her presenting skills, Sofia has proven to be a force to be reckoned with in the industry. Join us as we delve into Sofia’s inspiring journey, her experiences as a TV presenter, and her unwavering commitment to excellence.
“Our greatness weakness lies in giving up.”
Please introduce yourself to our readers.
Hello, I’m Sofia Saidi, the main TV presenter of MBC Trending, a popular celebrity talk show. I graduated from University Paris 2 Pantheon Assas in Paris with a major in strategic management and entrepreneurship in 2018. Additionally, I was awarded the title of Miss Arab World Next Top Model for two consecutive years, in 2019 and 2020. My strong passion lies in everything related to media and entertainment, especially in the MENA region and beyond.
Tell us about your education.
In my pursuit of higher education, I earned a Bachelor’s degree in International Business Management from ESC Rennes in France. I continued my academic journey by obtaining my Master’s research degree in Strategic Evolutionism and Technology from the University of Versailles, where I was the top performer. I later joined Paris 2 Pantheon Assas for a second professional Master’s degree in Strategic Management and Entrepreneurship, where I was an apprentice project chief manager at EDF France. After completing my studies, I began working as a project chief manager for PSA France for a year before I joined the beauty pageant.
How did you get interested in the media field and what lead you to be a TV presenter?
I am deeply interested in the media field for various reasons. Firstly, I find it fascinating to have the power to influence public opinion and shape the way people perceive the world around them. Through my work, I aim to provide a platform for people to express their opinions on various topics and engage in meaningful conversations.
Furthermore, I have always been fascinated by the role of media in shaping culture and society. The ability to reach and connect with a massive audience is a powerful tool, and I want to use this platform for good, to promote positive change and a more inclusive society. It’s an exciting and dynamic field that is constantly evolving, and I am thrilled to be a part of it.
My natural comfort in front of the camera and my love for being on camera influenced my decision to become a TV presenter. I have always been comfortable expressing myself through words and gestures, and I find that the camera gives me an opportunity to do just that. I enjoy presenting stories in a way that captures the audience’s attention and keeps them engaged. It’s an incredible feeling to be able to share stories and experiences with people from all over the world through the power of media, and I feel fortunate to be doing what I love.
How did you found your way to be a presenter at MBC group?
I applied to join MBC one year in advance and spent a year honing my TV presenting skills. My determination to succeed led me to audition four times before finally receiving that coveted call. It was a challenging journey, but the experience taught me the value of persistence and hard work. I am grateful for every opportunity that has come my way and am constantly striving to improve my skills as a TV presenter.
What special preparations do you do before presenting?
As a TV presenter, there are a few crucial steps I take to prepare myself for each show. Firstly, our team conducts thorough research on the subject and celebrity guests hours before we go live. This ensures that we have insightful and relevant questions to ask, and we can provide our audience with valuable information.
Additionally, while we have a dedicated team to write the scripts, I personally like to be involved in the writing process, occasionally contributing to the content. It helps me better understand the flow of the show and makes me feel more comfortable in front of the camera.
Managing stress is also vital in a live show, which is why it’s critical to be familiar with the papers given to us before each episode. We also need to be ready for any unexpected events, such as a celebrity canceling their interview last minute. In such situations, we need to adapt quickly and find alternative topics to discuss with our guests. It’s all about being agile and keeping the audience engaged, no matter what challenges arise.
Who has been your biggest mentor and supporter in your journey?
My mentor was a person very dear to my heart, whose support and encouragement helped me achieve my dreams. Through thick and thin, he stood by my side and guided me in the right direction. I owe much of my success to his unwavering belief in me. His guidance and mentorship made all the difference and I will always cherish the memories and lessons learned from him.
What is your biggest achievement so far?
Speaking a dialect that is white Arabic, closely resembling Lebanese, was a challenge for me, given that it wasn’t my primary language. Moreover, standing in front of the camera while it was live often meant that my heart would race uncontrollably especially in the beginning ,adding to the difficulty of the task.
In addition to these challenges, I have faced my fair share of jealousy and criticism Nevertheless, I continued to stand my ground and face the camera head-on, refusing to let negativity dampen my enthusiasm.
All these obstacles were enormous challenges for me, but I refused to let them hinder my passion for TV presenting. Instead, I pushed myself to improve my language skills and enhance my performance in front of the camera. Perseverance and determination were fundamental to my success, and I am grateful for every experience that has helped shape me into the presenter I am today.
What is your motto in life?
Life has no limits except for those we impose on ourselves through our mindset. I once had two close friends, both the same age. One of them was always complaining despite his privileged circumstances, while the other faced and overcame a range of difficulties to achieve her goals and find success.
The difference between them was simple. While one was determined to persevere and succeed, the other made excuses and expected life to be easy. By adopting a proactive mindset, however, my successful friend was able to overcome every obstacle in her way.
This experience taught me that the key to success is a combination of hard work, perseverance, and a positive mindset. Rather than limit ourselves through preconceived notions, we should embrace any challenge that comes our way and look for opportunities to grow and learn. Ultimately, it is our mindset that shapes our experiences and determines the quality of our lives.
Your favourite quote(s)?
“Nothing is impossible the word itself says I am possible.”
“Our greatness weakness lies in giving up.”
“No one is you and that is your power.”
How was your journey to being crowned the Miss Arab World?
The coronation day was truly beautiful, and it filled me with happiness. Being crowned Miss Arab opened many doors for me in the entertainment, acting, and music industries. I felt like the start of an exciting journey was just around the corner.
How did you feel being crowned Miss Arab World for two consecutive years?
Although I was taken aback when I was asked to extend my title as Miss Arab due to the terrible pandemic of coronavirus, I found a new perspective on the situation.
Even in the midst of tragedy and hardship, opportunities and beauty can arise. It may seem paradoxical, but the virus that is taking the lives of so many people brought me another precious year as Miss Arab. It is a humbling realization, and I’m thankful for the chance to serve and represent the Arab world for an additional year. However, my heart is with those who have suffered losses and continue to struggle due to the pandemic. I hope and pray that we may soon see an end to these difficult times.
What are some of your other hobbies?
My hobbies include getting photographs, working out at the gym, and taking leisurely walks in the forest.
Your favourite music?
Although I don’t have a specific music preference, I enjoy listening to calming and uplifting melodies that make me feel good. Having an easy ear, I appreciate any well-crafted song that has the power to amaze and move me.
Your favourite travel destination and why?
Japan and Korea in Asia are my favorite travel destinations, and I have been there twice. The culture, food, and people of these countries have always captivated me, and I find myself drawn to them in a unique way. The richness of Asian culture and the diversity of its culinary offerings are both aspects that I love and appreciate. The warmth and hospitality of the people make me feel welcome and at home, and I always leave with unforgettable memories that keep me coming back for more.
Your all-time favourite movie (s)?
During my teenage years, I was deeply impacted by a movie called “Thirteen”. As someone who struggled during that period of my life, it was a source of comfort to see the characters in the film struggling with similar issues of isolation and feeling misunderstood. Knowing that other teenagers faced similar struggles helped me to feel less alone and gave me hope that things could get better.
What is your beauty and fitness secret?
As a woman who enjoys expressing my femininity, I take pride in taking care of myself. This includes following a dedicated skincare routine to keep my skin looking its best, as well as incorporating EMS sport into my fitness regimen to stay toned and healthy , I also practise madero therapy once a week when o am not Traveling to keep skin tighten and smooth.
What does fashion mean to you and how would you describe your personal style ?
Florals are a prominent element in my fashion sense, as I love incorporating their beauty and vibrancy into my style. Similarly, in real life, I have a deep appreciation for flowers and their natural beauty. My fashion sense is characterized by its colorful and lively nature, and I choose my outfits depending on the occasion. Having a Moroccan background, I have a particular affinity for the traditional Moroccan caftan, which I enjoy wearing for special events.
How has been your modelling experience?
Although I once enjoyed modeling at the beginning of my career, my focus has shifted towards my current role as a TV presenter. While modeling was an amazing experience that allowed me to grow and learn more about myself and my personal preferences, my passions and aspirations have evolved over time. Now, I find myself enjoying the creative and dynamic nature of my work as a TV presenter, and I am excited to continue pursuing my career in this direction.
What do you do to relax or unwind from a busy day?
After a busy day, I find relaxation in a variety of activities. One of my favorite ways to unwind is by indulging in a hot tub bath filled with essential oils, all while listening to some calming music. If I’m not in the mood for a bath, I also enjoy reading a good book or listening to some soothing music to ease my mind. Finally, I always love sipping on a warm cup of camomile tea, which has a soothing effect and helps me to fully relax.
What can’t you leave home without?
Whenever I leave my home, I always make sure to bring a few essential items with me. Of course, my phone is a must-have for staying connected and for emergencies. Additionally, I always keep my favorite lipstick, a small mirror, and some perfume handy to help me freshen up and feel confident throughout the day.
What are some of your plans for the future?
Currently, I am undertaking a number of intriguing projects, which for the time being are shrouded in secrecy. However, I must admit that the initiatives that thrill me the most are those situated in the dynamic and innovative field of media.
Your message for us at CP magazine.
Dear esteemed CP Magazine team. I would like to express my deep appreciation being interviewed by the CP Magazine team publication. Your contribution to your readership with quality content is truly exceptional, and it is an honor to have shared insights and experiences through your medium.
Thank you once more for this opportunity.
Photographer: Virgile Le Bigot (@virgilelebigot)
Makeup Artist & Hair Stylist: (@muabylity)
PR Agency: Giorgia Viola Paris (@giorgiaviolacom)
Wardrobe: Gemy Maalouf (@gemymaalouf)
