Fashion & Beauty

NADINE NASSIB NJEIM ANNOUNCES THE LAUNCH OF EPONYMOUS BEAUTY BRAND

May 22, 2024
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Renowned Lebanese Actress, Nadine Nassib Njeim, introduces NADINE NJEIM BEAUTY. The eponymous beauty brand, launching this May 2024, was inspired during one of the most challenging times of Njeim’s life, following the Beirut explosion of 2020. Taking the pain endured from this experience, Njeim propelled herself forward with the goal of creating something meaningful and useful, representative of the self belief and resilience she discovered within herself.

Featuring products designed to empower women and encourage them to embrace their uniqueness, the NADINE NJEIM BEAUTY COLLECTION is focused on luxuriously formulated, accessibly priced make-up, formulated with nurturing ingredients. With the highest value placed on the values of kindness, empowerment, and self-expression, each product has been developed to enhance the natural beauty of the wearer, with clean, vegan ingredients and innovative technologies, resulting in a hybrid make-up skincare that creates beautiful results while caring for skin.

This focus on ‘clean’ formulations lies at the heart of NADINE NJEIM BEAUTY, with this commitment grounded in the use of ingredients that are safe for both your skin and the planet. Every formula is backed by science and infused with active, natural ingredients that benefit the complexion. Being a clean beauty brand means making a consistent, conscious effort in every part of the development, formulation and packaging process, with a view to reducing the impact on the planet wherever possible.

In the first launch from the brand, ‘THE GLOW COLLECTION’ features five products all designed to create a lit-from-within effect:

The Allure Velvet Glow, Lip to Cheek Cream Blush, Glow Lighter, Lip Glow Gloss, Glow Satin Illuminator and the Face Blending Brush.

NADINE NJEIM BEAUTY is available through the brand’s own e-commerce platform, which boasts Virtual Try-On Technology, allowing clients to test shades digitally at home and fall in love with the shades that best suit their own style and personality.

Of the launch, Njeim says:

“In revealing NADINE NJEIM BEAUTY to the world today, I am filled with gratitude for the healing journey that has led me to this point in my life. Aside from offering a collection of beautiful products, Nadine Njeim represents perseverance and self-belief. As I share it with others, I hope to inspire them to embrace their uniqueness, to find their own light, and to never underestimate the power of self-love as a transformative force.”

– Nadine Nassib Njeim, Founder & Chairman, NADINE NJEIM BEAUTY