Leem is thrilled to unveil its 2025 Ramadan Campaign, featuring a collection that reimagines classic designs with vibrant bursts of color and intricate detailing, crafted to embody the spirit of Ramadan with elegance and flair. Launching on February 5, 2025 in stores and online, the collection brings an essence of versatility, luxury, and timeless appeal that will elevate your wardrobe for the season.
Set against the vibrant backdrop of Marrakech, the campaign draws inspiration from the tranquil desert landscape, reflecting harmony across tradition, serenity, and contemporary elegance. The campaign showcases a thoughtfully designed statement to highlight luminous silhouettes through kaftans and dresses with earthy, grounding colours that speak to the vibrancy of the season. The lightweight linens, textured cottons, and luxurious silks symbolize the Ramadan experience. Intricate patterns inspired by traditional artistry with a unique modern twist, highlight the Leem’s craftsmanship. Adding depth to each look are fine detailing such as handmade embroideries, metallic accents, laser-cut motifs, unique prints and delicate plissé in velour quality.
Inspired by the serene landscapes of the desert and the transcendent hues from dawn to dusk, this collection embraces a palette of earthy tones and ethereal sky shades, reflecting nature’s quiet elegance and timeless beauty. The color palette embraces soothing blues, earthy browns, and moss greens for a serene tranquility while the retro reds and blues infuse the collection with a lively, celebratory vibe. The inclusion of vibrant, multi-colored pieces adds warmth and energy, while the black and gold accents offer a touch of sophistication and luxury.
The new collections perfectly capture the brand’s philosophy, offering stylish, culturally inclusive pieces for the fashion-conscious woman of today. This year, celebrate the season of Ramadan in style, finding the perfect fit from Leem for all your Iftars, Suhoors and gatherings this season, find the perfect fit from Leem embodying tradition, comfort, elegance and modernity.
