Founded in 2018, CZAR Fragrances has grown from a niche passion project into a powerhouse of creative luxury. From the heart of Kuwait, it has reached global perfume lovers, competing with names like Dior and Tom Ford. Every scent tells a story, and behind every story is a team committed to excellence, innovation, and authenticity.
At the helm is Abdulwahab Nabil AlSenan, the CEO and visionary behind the brand’s bold journey. Alongside him stands Ahmed Salah AlHeid, Vice CEO, ensuring strategic execution with a deep understanding of the regional market. Abdulwahab Mohammed Al Refai, CTO and Business Development Manager, leads the brand’s digital evolution and international partnerships. Completing the leadership team is Dr. Talal Nasser Al Bannai, the Creative Consultant and Art Director, who gives CZAR its unique aesthetic and storytelling flair.
This April, CZAR made waves at the Kuwait Spring Perfume Expo with the official release of PEAK, a fragrance developed in collaboration with renowned Paris-based perfumer Cécile Zarokian. Inspired by the journey of a mountain ascent, PEAK combines freshness with power: mineral notes, frankincense, aldehydes, airy florals, and rich musks. It represents the ambition to rise, the elegance of confidence, and the boldness of pushing boundaries.
PEAK isn’t just a fragrance — it’s a statement. And it reflects what CZAR stands for: luxury, elevation, and storytelling through scent.
What truly sets CZAR apart is its pioneering role in the industry. CZAR Fragrances is no longer just a Kuwaiti player — it has emerged as a leading global name, competing not just locally but internationally. It is the first and only Kuwaiti brand to create authentic collaborations with some of the most celebrated master perfumers in the world — individuals who are rarely accessible and whose work defines the global standard of olfactory excellence.
These include:
Cécile Zarokian (@cecilezarokianparfumeur) – creator of PEAK and internationally renowned for her work with Amouage, Jovoy, and Nishane.
Olivier Cresp (@oliviercresp) – the legendary nose behind Thierry Mugler’s Angel.
Antoine Lie (@antoinelieolfactiveexperience) – known for his bold, emotional creations with Givenchy and Tom Ford.
Nathalie Feisthauer (@nathaliefeisthauer) – the creative force behind Gardenia and Antelope, with a portfolio spanning Hermès and Cartier.
Ilias Ermenidis, Jennifer Jambon, Aslan Gülçiçek, Valérie Bessone, and Marzia Tissino — each bringing a unique artistic signature to CZAR’s collections.
No other brand in Kuwait has taken this bold approach, and few in the region have dared to elevate perfumery through such strategic and creative alliances.
From bestsellers like Impala and Sword to daring signatures like Venom, CZAR fragrances are now found in malls across Kuwait — including The Avenues, 360 Mall, Al Assima, and AlKout Mall — as well as online at www.czar.com.kw.
As CZAR Fragrances prepares for new international launches and collaborations, it continues to honour its roots: Kuwaiti-born, globally loved, and forever committed to leaving a luxurious scent trail across the world.
