The increase of interest in plastic, cosmetic and reconstructive procedures are multifactorial as nobody wants to look tired these days. Moreover, social media plays a significant role in self-esteem and body image by over-exposing people to ideal and idealized body type and facial construction.
Meet Aleksander Josipovic, the multifaceted professional with over 15 years of key experience as a brand consultant and strategist, creating impactful brand solutions for high-profile clients across numerous industry verticals.
As a dynamic, forward-thinking leader with a focus on marketing, sales, business development, and communications, Aleksander’s demonstrated history of creative leadership has led him to service some of the world’s most renowned brands, including Atelier M, Cavalli Club, Beefbar, Drais, Cirque Le Soir, and White Dubai. From luxury programs and products, to translating complex, strategic visions into specific, measurable, and achievable objectives, Aleksander’s innate ability to create innovative and dynamic corporate narratives has hugely contributed to his wealthy portfolio and accolades.
Aleksandar’s efficacious ability to pair psychology and brand objectives has also seen him work with prestigious international brands, including AccorHotels, DTCM, Mumm Champagne, Mercedes, Wella, DTCM, Eurovision, Mercedes-Benz, Moulin Rouge, Mumm Champagne, NFI, UNESCO, and Vogue.
Together with a MBA, Master of Business Administration, Coursework toward Master of Arts in Psychotherapy, The NLP Trainer and Consultancy from NLP University, University of California, Santa Cruz, and an arm’s length in achievements, the astute businessman has now taken his affluence of enhancing a brand’s identity and business model, to developing his own consulting firm and advising brands regionally and globally. Aleksander has to date won a multitude of clients whereby he manages sales funnels, branding and marketing initiatives. The firm offers brand, digital and innovation strategy services for companies who dare to pursue a competitive edge, and a desire to stand out in a crowded marketplace. Current clientele includes Lucia Clinic, SEVA, Vazir Group, and a handful of international companies.
As a multicultural and multilingual professional, with an entrepreneurial spirit boasting out of his well-tailored suits, Aleksander seamlessly integrates into a team, possesses strong interpersonal skills, and is independently self-managed. Aleksander is a meticulous, detail-oriented professional with a creative ability to identify a “sweet spot”, leverage or pivot, and drive brand awareness while stimulating revenue.
We meet Aleksander to discuss on the growth of the male aesthetic market & evaluation of men’s trends and experiences in aesthetics treatments across the GCC.
CityPages Magazine: In recent years, have you seen a rise in men’s interest in the aesthetics market?
Aleksander Josipovic: Yes, absolutely.
Men’s interest, as well as participation in cosmetic procedures, have increased in recent years, specifically with plastic surgery. Men accounted for around 8% of the total cosmetic procedures in 2020. Although this is a small percentage compared to their female counterparts, the report demonstrates an overall 8% increase in the total number of cosmetic procedures by men from 2000 to 2020, indicating a stable upward trend.
Aesthetic treatments for males are moving into the mainstream, and several factors are driving this growth, including increased awareness and availability. All around the world, as well as in the region, the proportion of men utilizing aesthetic services is growing. We are witnessing, among the big aesthetic companies and clinics, that gentlemen are more visible on advertising campaigns.
CPM: What are some common trends among male aesthetic patients?
AJ: The increase of interest in plastic, cosmetic and reconstructive procedures are multifactorial as nobody wants to look tired these days. Moreover, social media plays a significant role in self-esteem and body image by over-exposing people to ideal and idealized body type and facial construction. The golden ratio is sought after for a visibly balanced face and we see the driving pressure on men to look fashionable, well-groomed, and fit.
Today, gentlemen of all nationalities, skin types, and generations, understand the importance of maintaining their youthful look and appearance. We have seen an overall 29% increase in minimally invasive procedures from 2000 to 2020 among the male population.
Although men may not openly discuss it, it’s evident that plastic surgery has become one of their go-to options as male patients seek and receive: Muscle enhancement and contouring, Gynecomastia surgery, Liposuction, Tummy tuck and Chin augmentation. As a consultant at Lucia Clinic, trendy treatments for gentlemen include PRP Hair Loss Treatment for Men, Botox® and Dermal Fillers, Facials, Coolsculpting®, Laser Therapies, And EMSculpt NEO.
CPM: What changes do you expect in dermatology in the next upcoming years?
AJ: Men need to look and feel their best, and a visit to a dermatologist is an essential investment in health and well-being. In the coming years, we can expect an influx of more young people, specifically Generation Z seeking a dermatologist.
According to research, dermatology will be in high demand as new research and development in technology have already begun to provide a unique combination of new products and devices. Skin will regenerate in a new way as aging and the new efficient anti-aging treatments will depend on these advancements in dermatology.
CPM: What’s the Best Skincare Advice/Tips?
AJ: To meet your skin, understand your skin, and what is the best skincare for you – you should go only to the experts. Skincare is healthcare and what works for you may not work for somebody else. We only get one precious face, and taking excellent care of our skin to prevent premature aging is one of the best ways to show ourselves love.
Dermatological visits are vital aids in the mission to keep skin in peak condition. Dermatologists also diagnose and treat diseases of the hair and nails. With thousands of potential diseases, dermatologists are an essential facet of the healthcare system.
