As part of this collaboration, S.COUPS will be styled in signature BOSS looks for select public appearances and exclusive events. He will also appear in upcoming brand campaigns, offering his confident presence and refined charisma to the BOSS story.

“I’m incredibly honored to join BOSS as a global brand ambassador. To me, BOSS represents the ultimate in style, elegance, and self-determination. These are values that resonate deeply with me, and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration. I can’t wait to wear iconic BOSS looks, and connect with fans and audiences worldwide through BOSS campaigns and events,” says S.COUPS.

Renowned for his powerful band leadership and distinctive style, S.COUPS has played a central role in SEVENTEEN’s global success. His sophisticated aesthetic and presence align naturally with the BOSS identity, making the partnership a seamless reflection of shared values.

This year also marks the 10th anniversary of SEVENTEEN’s debut—a meaningful milestone that will be highlighted by the group’s highly anticipated comeback in May.

Through this collaboration, S.COUPS will continue to expand his global influence, while connecting with new audiences worldwide through his BOSS appearances.