Blending Tradition with Modern Expression
At CP Magazine, we take pride in celebrating artists who redefine creative boundaries while preserving cultural heritage. This month, we are honoured to feature a truly unique talent in the world of Arabic calligraphy—an artist who seamlessly fuses tradition with contemporary urban art.
Based in Dubai, ElScarab has been making waves in the art scene with his distinctive approach to Arabic Calligraffiti—a powerful blend of classical calligraphy and modern street art. With a deep appreciation for his Egyptian roots, he transforms letters into visual poetry, breathing new life into ancient scripts while capturing the raw energy of the streets.
In this exclusive interview, he shares his journey, inspirations, and the challenges of balancing abstraction with readability. From his early passion for font design to high-profile collaborations, he takes us through the evolution of his craft and the emotions he seeks to evoke through his work.
Join us as we delve into the world of Arabic Calligraffiti, exploring how this art form is shaping contemporary design, influencing global brands, and leaving a lasting impact on the urban landscape.
Hi, can you tell us about your journey into the world of Arabic calligraphy? What inspired you to start?
I’ve been practicing Arabic Calligraffiti for the past 10 years, inspired by the vibrant diversity of Cairo, Egypt—a city rich with contrasting identities and art styles. Growing up there, I wanted to contribute to its cultural landscape by exploring a new form of calligraphy, one that preserves the city’s identity while staying true to the pulse of the streets.
When did you first realize you had a passion for calligraphy?
When I was in university, specifically when I studied font design.
Where did you study, and how has your education shaped your career?
I studied Applied Arts in Cairo, Egypt, and I truly believe I was born for this. Without my parents’ support and their encouragement to pursue my passion, I can’t even imagine what my career would look like today.
How would you describe your unique style of calligraphy?
Arabic Calligraffiti is a fusion of traditional Arabic calligraphy and contemporary street art, blending heritage with modern expression.
What is the message or emotion you aim to convey through your work?
Through my work, I aim to capture the fusion of heritage and modernity, expressing the raw energy of the streets while preserving the soul of Arabic calligraphy.
Can you walk us through your creative process from concept to final piece?
It starts with an idea, often drawn from personal experiences, cultural influences, or the energy of the streets. Then, I try as much as I can to translate that into a digital piece.
What are the biggest challenges you face as a calligrapher?
Abstract vs. readability.
What has been your most memorable or favorite project so far?
The FIX Chocolate collaboration.
What role does culture and heritage play in your work?
It’s the core of my work. They shape my identity and serve as the foundation for my creative artworks. Growing up in Cairo, I was surrounded by rich history, architecture, and street art, all of which influenced my approach to Arabic Calligraffiti.
How does Arabic calligraphy influence modern art and design today?
Its rhythm and intricate forms have inspired not only artists and designers but also brands worldwide, influencing many creative fields such as street art, graphic design, fashion, and architecture.
You’re based in Dubai—when did you move there, and how has the city influenced your art?
I moved here six years ago, and I feel that Dubai is a melting pot of cultures, where tradition and modernity coexist. This constantly keeps me inspired.
Do you have a favorite calligraphy tool or material you love working with?
The Pilot Parallel Pen.
Who are some of your biggest artistic influences?
El Seed.
Have you ever experimented with different forms of art beyond calligraphy?
Not really.
What is your motto in life, and how does it reflect in your art?
“Honor the past, create for the present, and inspire the future.”
This philosophy is at the heart of my art. I draw inspiration from the rich history of Arabic calligraphy, reimagine it through a modern perspective, and push its boundaries to make it relevant for today’s world.
Do you have a favorite quote that inspires you?
«إن أراد أحدٌ أن يُبصر نور الشمس، فإن عليه أن يمسح عينيه أولًا»
Which means: “In order for you to see the sunlight, you have to wipe your eyes first.”
What are your hobbies outside of calligraphy?
I have a great passion for music—I play three instruments and enjoy discovering new genres.
