Italian luxury brand ETRO unveils Paisley Holidays, a curated collection of garments and accessories brought to life through a theatrical performance.

The campaign features a vibrant ensemble of creatives—an opera singer, chefs, a circus performer, a magician, and a violinist—led by ETRO icon Mr. Teddy. Their journey spans New York, Rio de Janeiro, and the Swiss mountains, culminating in a grand finale at Milan’s Teatro Gerolamo, where the performance showcases the Paisley Holidays collection. Key pieces include the Panettone and Pandoro from the ETRO X Aimo e Nadia collaboration, paisley-patterned festive wear, jewelry, and sunglasses.

Celebrating its 40th anniversary, the iconic Arnica fabric shines on Saturno and Hobo bags with crystal embellishments, alongside Libra and Vela bags featuring laminated effects, floral embroideries, and multicolor prints.

Discover the enchanting spirit of Paisley Holidays in themed installations at ETRO pop-ups and boutiques worldwide this holiday season.