Herrera Beauty celebrates the holiday season with the launch of a regionally-shot campaign for ‘Sandal Ruby’ from the Confidential Collection featuring Director of Beauty, Carolina A. Herrera, emphasizing the brand’s deep connection to the Middle East’s rich tradition and culture, and reflecting the fragrance’s blend of luxurious ingredients with a strong, exotic aroma.
Rubies convey delicacy but also strength: they are one of the most resilient stones in the world. The Sandal Ruby formula is built around this contrast. This jewel-scent balances the power of Sandalwood and Cedarwood with the softness of a Milk Accord. The elegance of the Woody accords is heightened by the luminosity of Tuberose Petals, the signature flower of Carolina Herrera, and the joy of Spices. Like all precious stones, Sandal Ruby shines from within, infusing wonderfully with a heart of White Flowers.
Its exquisiteness also derives from the nobility of the raw materials used: each ingredient has been polished like a gemstone in order to sculpt a scent inspired by the richness of nuances of Middle Eastern perfumery. A harmonious cut is essential to amplify the brightness and the beauty of a precious stone. The same happens with the structure of this perfume, a meticulous and artisanal challenge.
Sandal Ruby, a perfume for men and women, is the central piece of Herrera Confidential, the unisex line with a custom couture spirit inspired by the Middle East and the ritual of layering. Confidential invites us to mix and match highly concentrated oils with high couture fragrances in order to create a personal and unique scent. The ritual of layering the fragrances in your own special way demonstrates that personalization is the new luxury.
Sandal Ruby — the exclusive fragrance by Carolina Herrera — is a woody ode to the color red as well as Carolina A. Herrera’s memories of her family. At the origins of Sandal Ruby lies a red dress that her mother, Carolina Herrera, gave to her on the occasion of her 18th birthday to match another gift from her father: a ring with a small ruby set into it.
Rubies, a symbol of elegance and luxury, has accompanied the New York brand since its origins (1981). Known as the Queen of the Gemstones, rubies evoke Carolina Herrera’s aesthetic codes: sophistication, bright alegría de vivir, and uniqueness are among its key values. It is not by chance that this emblematic color has been used in the fashion and perfumes of the house since the inception of the brand. “Red has always been part of my creations. It exudes a daring and mysterious charisma. Red empowers and embellishes — that is why we continue to create clothes, accessories, and scents with its hue,” explains Carolina Herrera.
