Fashion & Beauty

I AM RAW: The Essence of Style, Reimagined

September 3, 2025
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I AM Active Studios presents a new founder-created capsule, reimagining the essence of style through movement, presence, and identity.

I AM Active studios unveils its newest collection, I AM RAW, created by founder and creative director Mia Pereyra Matteazzi as a continuation of the brand’s quiet commitment to stillness, substance, and self-expression. Launching on September 1st and making its runway debut at Dubai Fashion Week on September 2nd, the collection introduces a refined new chapter in the label’s evolving story.

Founded by creative force Mia Pereyra Matteazzi, I AM was born from a desire to create clothing that reflects, not masks, who we are. With roots in Argentina and a background in visual storytelling, Mia’s journey from in front of the lens to behind the scenes led her to design from a deeper place. I AM RAW is the latest expression of this ethos: a capsule inspired by stillness, presence, and a return to the essential.

“This collection was born in silence, with my hands in the dirt and my mind clear. It’s for anyone craving truth in what they wear, because who we are is not about perfection, but presence,” shares Mia Pereyra Matteazzi, founder of I AM Active Studios.

I AM RAW strips back the noise. The capsule is made up of modular, multi-use pieces that move with you and evolve through every part of your day. Oversized cuts, natural drape, and undone edges reflect a philosophy of ease, where comfort isn’t the opposite of elegance, but the foundation of it.

This is soft structure, neutral palettes, and subtle design details that invite reinterpretation. The clothes don’t wear the wearer; they empower them to arrive present, grounded, and becoming. I AM RAW reflects a natural progression in the I AM Active Studios journey, designed to be lived in and worn with intention. Rooted in the brand’s mission to create elevated, versatile essentials, the collection embodies I AM Active Studios vision of redefining casual luxury – timeless pieces designed for real life, where every garment becomes a quiet statement of self.