A SAUDI BEAUTY BRAND THAT EMPOWERS ARAB BEAUTY
ASTERI is an innovative and fresh new beauty brand, founded by Saudi entrepreneur, Sara Al Rashed. A complete make-up collection, designed to celebrate the uniqueness and strength of Arab Women, ASTERI encompasses the vision of its founder through incredible quality products, densely pigmented formulas, and desert-proof make-up that boasts outstanding performance.
The brand launches with a series of products for skin, eyes and lips, and celebrates the spirit of self expression through make-up.
Of her motivation to develop the brand, Al Rashed comments, “I realised that there wasn’t a brand that represented the modern Arab woman who doesn’t fit the traditional stereotypes. Asteri is inspired by strong Arab women, who are always pushing boundaries and reaching for the stars.”
Asteri formulas are vegan, cruelty free and made using ‘clean’ beauty ingredients. Launching with a focus on sustainability and environmental consciousness, many ASTERI products are refillable, blazing a trail for a more mindful approach to beauty.
ASTERI launches in May 2023 and is available from the brand’s own e-commerce platform, www.asteribeauty.com with shipping across the GCC.
