KAYALI is introducing new 50ml & 100ml sizes, giving its community even more to spray, layer, and love.
Following the successful launch of its most transformative fragrance collection yet, KAYALI reintroduces Freedom with an exciting new chapter. The brand now unveils Freedom Musk Bouquet | 27, Freedom Musk Santal | 34, Freedom Musk Matcha | 45, and Freedom Musk Latte | 41 in 50ml and 100ml Eau de Parfum formats, inviting fragrance lovers to fully immerse themselves in the world of Freedom and discover their signature musk scent.
Originally introduced as a discovery-led collection, with only Freedom Musk Santal | 34 available in 50ml and the remaining three fragrances offered in 10ml formats, the expansion reflects the growing love and demand for the range. Now available in larger sizes, each scent invites deeper discovery, layering, and self-expression through musk.
“Our goal has always been to help everyone find a musk or 3 or 4 – that truly resonates with them. Seeing how much love each fragrance has received, expanding the collection into larger formats felt like the natural next step in this journey of self-expression. The story behind this collection is deeply personal to me. It was inspired by my own journey toward independence and learning to fully embrace who I am without holding myself back. I started asking myself, what does freedom smell like? And for me, it had to be musk,” Founder & CEO, Mona Kattan.
About the collection:
Anchored by the timeless note of musk, the Freedom Collection reimagines this iconic ingredient through four distinct creations, each designed to celebrate empowerment, authenticity, and unapologetic self- expression. United under the tagline “Find Your Light,” the Freedom Collection continues to champion individuality through scent, inviting consumers to explore, layer, and express their truest selves through fragrance.
About the fragrances:
Freedom Musk Bouquet | 27 Eau de Parfum is a powerful yet dreamy expression of floral sensuality. It opens with a radiant burst of ylang-ylang, sparkling pink pepper, and luminous solar jasmine. At its heart blooms a lush Turkish rose wrapped in soft vanilla musk and ambrette, creating an unforgettable bouquet of depth and elegance. Anchored by the KAYALI signature accord and creamy sandalwood, this fragrance captures the confidence and beauty of your truest self.
“For Freedom Musk Bouquet | 27, we wanted to compose a disarming skin scent; a new expression of the musky signature that feels luminous and radiant. We envisioned a sheer musk that makes the wearer shine with a sense of openness to embody the true spirit of freedom.”– Nathalie Lorson, Master Principal Perfumer, dsm-firmenich.
Fragrance Family: Florals
Key Notes: Ylang-Ylang, Turkish Rose, Vanilla Musk
Perfumer: Nathalie Lorson, Master Perfumer, dsm-firmenich
The Notes:
Top Notes: Solar Jasmine, Ylang-Ylang, Sparkling Pink Pepper,
Middle Notes: Turkish Rose, Vanilla Musk
Dry Notes: Praline, Sandalwood, Vetiver, KAYALI Signature Accord
Freedom Musk Santal | 34 Eau de Parfum is a velvety, sensual, and confident fragrance that evokes authenticity as power – an olfactive celebration of self-love and the freedom to be entirely yourself. This blend opens with a luminous spark of bergamot, mandarin, and pink pepper, before unfolding into a delicate cloud of white florals and aromatic frankincense. Grounded in creamy sandalwood, warm vanilla, and ambery musks, it creates a comforting yet seductive signature that is deeply yours.
“With Freedom Musk Santal | 34, Mona and I had the idea of creating an addictive blend of sandalwood and musk that is velvety and sensual. We wanted the person who wears it to feel empowered, confident, and at the same time evoke a sense of inner peace. The sensuality of musk and the calming aura of sandalwood inspired us to craft an enveloping and elegant fragrance.” Hamid Merati – Kashani, Principal Perfumer, dsm- firmenich.
Fragrance Family: Warm & Spicy
Key Notes: Sweet Freesia, Candied Amber, Musk Santal
Perfumer: Hamid Merati-Kashani, Principal Perfumer, dsm-firmenich
The Notes:
Top Notes: Bergamot, Sparkling Pink Pepper, Mandarin
Middle Notes: Sweet Freesia, Soft Lily, Lavender
Dry Notes: Candied Amber, Musk Santal, Vetiver, Amber, KAYALI Signature Accord
Freedom Musk Matcha | 45 Eau de Parfum is a comforting and earthy scent with a sweet edge, evoking the quiet power of stillness and self-connection. It begins with a fresh burst of matcha, maté, and uplifting bergamot, transitioning into a creamy heart of oat milk, warm vanilla, and caramelized praline. The dry-down lingers softly with the KAYALI signature accord, sensual sandalwood, and sweet musk — creating a cozy, grounding scent that feels like a serene ritual for your senses.
“For Freedom Musk Matcha | 18, Mona and I wanted to create a second-skin fragrance that feels fresh and subtle. Inspired by a delicious morning matcha latte, we reimagined it into an intimate, musky scent for a comforting and radiant experience. This fragrance captures the brightness of green tea with the delicacy and sensuality of musk and milk.” – Alexis Grugeon, Principal Perfumer, dsm-firmenich.
Fragrance Family: Warm & Spicy
Key Notes: Matcha, Sweet Musk, Bergamot
Perfumer: Alexis Grugeon, Senior Perfumer, Givaudan
The Notes:
Top Notes: Matcha, Bergamot, Maté, Green Apple
Middle Notes: Oat Milk, Praline, Coffee, Vanilla
Dry Notes: Sandalwood, Sweet Musk, Amber, Patchouli, Vetiver, KAYALI Signature Accord
Freedom Musk Latte | 41 Eau de Parfum is a bold and inviting scent that captures the irresistible warmth of your favorite café moment. It opens with a vibrant burst of mandarin, spiced cinnamon, and pink pepper, before melting into a rich heart of velvety café latte and aromatic lavender. The luxurious base unfolds with the signature KAYALI accord, smooth cedarwood, and indulgent chocolate musk that embraces you in a dreamy scent bubble of pure coziness.
“For Freedom Musk Latte | 14, Mona and I wanted to create a fragrance that balances warm spices with a sensual musky character. We wanted to capture the comforting scent of a morning latte blending with the crisp air of a sunlit morning.” – Florian Gallo, Principal Perfumer, dsm-firmenich.
Fragrance Family: Warm & Spicy
Key Notes: Pink Pepper, Chocolate Musk, Café Latte • Perfumer: Florian Gallo, Perfumer, dsm-firmenich
The Notes:
Top Notes: Bergamot, Pink Pepper, Mandarin, Cinnamon
Middle Notes: Café Latte, Turkish Rose, Lavender, Cypriol
Dry Notes: Cedarwood, Sandalwood, Chocolate Musk, KAYALI Signature Accord
