Auto

Kuwait Automotive imports co. (AlShaya and AlSagar) launched the Extraordinary Peugeot 408

June 8, 2023
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Peugeot, a renowned French automaker, is thrilled to announce the official debut of the Peugeot 408, among of its much-anticipated creations. With its innovative performance, architecture, and innovation, this brand-new Fastback elevates the standard for the driving experience.

The new Peugeot 408 is distinguished by a powerful 1.6-liter Turbo engine that generates an impressive 215 horsepower at 5500 rpm. It delivers a torque of 300 Newton meters at 2000 rpm, providing a smooth and responsive driving experience, coupled with an eight-speed automatic transmission, enhancing powerful performance at low speeds, as well as during start and stop situations.

The bold and sophisticated exterior design of the Peugeot 408 integrates with the spacious cabin to provide maximum comfort and luxury. It features a concise front fascia and distinctive lights adorning all corners of the vehicle. It is equipped with 18-inch diamond-cut alloy wheels in glossy black for a more elegant appearance, giving the vehicle a complete aesthetic image. For those seeking a more daring exterior look, there is also the option of 20-inch “Alloy” MONOLITH diamond-cut wheels in Matt Onyx Black. To enhance the distinctive appearance of the Peugeot 408.

With all these impressive technical specifications and advanced features, safety and security are among the top priorities of the Peugeot 408. It is equipped with a range of advanced safety features, including an Anti-lock Braking System (ABS): This system prevents the wheels from locking up during hard braking, allowing the driver to maintain steering control. Electronic Stability Control (ESC): ESC helps to maintain vehicle stability by detecting and reducing loss of traction or skidding.

Kuwait Automotive Imports Company (AlShaya and AlSagar) proudly announces the successful launch event for the highly anticipated Extraordinary 408. This momentous occasion took place at the Peugeot showroom, attracting an array of automotive enthusiasts, Peugeot fans, industry professionals, and distinguished members of the local community.

The event garnered significant attention and excitement as attendees eagerly awaited the unveiling of Peugeot’s latest addition to its exceptional lineup of vehicles.

Adding to the significance of the launch event, esteemed visitors from Stellantis, Mr. YURY DUZHNIKOV, Head of French Brands, and Mr. Fredrick Leons Head of Sales – French Brands were in attendance. Peugeot’s representatives, including key executives, joined the occasion to witness the introduction of the 408 to the local market. This presence symbolizes the strong partnership between Peugeot and KAICO, emphasizing their shared dedication to delivering exceptional vehicles and customer experiences.

During the event, attendees had the exclusive opportunity to interact with the 408 up close and experience its remarkable features firsthand. The 408’s striking aesthetics, advanced safety features, and unparalleled driving dynamics left a lasting impression on all who attended.

“We are delighted to introduce the Extraordinary 408 to our valued customers and automotive enthusiasts in this grand manner,” said Mr. Yousef Al-Shaya, CEO of KAICO. He further expressed his excitement, stating, “This event showcases our commitment to offering the finest vehicles in the market, and we are proud to present the 408, which embodies Peugeot’s relentless pursuit of excellence.”

Mr. Ashish Tandon, General Manager at KAICO, shared his joy, saying, “We are thrilled to have hosted this momentous occasion and introduced the Extraordinary 408 to our valued customers and Peugeot enthusiasts. This launch reflects our commitment to delivering unparalleled automotive experiences and services.”

Peugeot’s Business Manager, Mr. Stefan Craita, expressed his enthusiasm, stating, “The launch of the 408 in partnership with KAICO marks an exciting milestone for Peugeot. We are delighted to witness the enthusiasm and passion of the Kuwaiti audience for our brand.”

Issa Abdallah, Marketing Manager at KAICO, stated: Our goal is to provide our customers with everything that is distinctive, and their satisfaction is the measure of our success.