In a lively blend of fashion and art, celebrating strong connections and diverse identities within the diaspora, Les Benjamins proudly unveils its latest project: Les Benjamins x Anuar Khalifi. This distinctive capsule collection arises from the energetic collaboration between the Istanbul-based brand and Moroccan artist Anuar Khalifi, creating a series of mesmerizing pieces.
Benji Aydin and Lamia Al-Otaishan are passionate storytellers. The admiration between the husband-and-wife duo is unmissable. They found Les Benjamins in 2011 in Istanbul. Despite being significant figures in the local fashion scene, they remain humble. Beyond the clothes, the impact of Benji and Lamia extends far and wide. Their vision transforms their stores into vibrant cultural hubs that serve as a meeting ground for Istanbul’s youth. Les Benjamins’ design philosophy is rooted in the concept of storytelling. Each collection often tells a unique story inspired by various cultural elements, ranging from ancient civilizations to contemporary urban life.
The brand is recognized for its innovative fusion of traditional motifs, such as Persian rugs and Turkish carpets, with contemporary fashion elements like oversized silhouettes, bold graphics, and streetwear staples. This juxtaposition creates a unique aesthetic that resonates globally, appealing to a diverse audience.
Aydin’s vision for Les Benjamins is to bridge East and West, blending the rich cultural heritage of the Middle East with modern global trends. The label often incorporates historical references, folklore, and traditional craftsmanship into its designs, offering a fresh perspective on fashion that honors the past while embracing the future. This cultural fusion is evident in their use of intricate patterns, handcrafted details, and a color palette that often reflects the earthy tones and vibrant hues of the Middle Eastern landscape.
Though rooted in Istanbul, Les Benjamins has garnered a global following, with a strong presence in fashion capitals such as Paris, Milan, and New York. The brand’s ability to merge local heritage with global appeal has made it a favorite among fashion-forward individuals who seek clothing that tells a story and makes a statement. Les Benjamins’ pieces are often seen on influencers, celebrities, and fashion enthusiasts, further cementing its status as a key player in the contemporary fashion scene.
The new collaboration
Anuar Khalifi is a Moroccan artist renowned for his unique style, which merges contemporary art with cultural themes and symbolism. His work delves into themes of identity, migration, and the human experience, showcasing a profound connection to his Moroccan heritage and global influences. Khalifi’s artistry spans various mediums, including painting, sculpture, and installations, earning him recognition in both Morocco and the international art scene. His collaborations with brands such as Les Benjamins emphasize his talent for integrating artistic expression with fashion, producing pieces that are both impactful and culturally significant.
Two immigrant kids turned visionary creators: Bunyamin Aydin, shaped by Neuss and Istanbul, and Anuar Khalifi, influenced by Tangier and Barcelona, their close personal bond shines through in this vibrant capsule collection. Exploring themes of self-identity, each piece bursts with color, iconic symbols, and characters bridging tradition and modernity. Anuar’s bold artwork inspires narratives of heroes and antiheroes, crafting a storytelling aesthetic.
The collaboration features bold designs inspired by the diverse backgrounds of the two artists: Bunyamin Aydin, raised between Neuss and Istanbul, and Anuar Khalifi, between Tangier and Barcelona. The collection highlights their journey as immigrant children in Europe, emphasizing themes of self-identity and cultural heritage.
Pieces in the collection are imbued with color, iconography, and characters that merge traditional and contemporary influences. Khalifi’s signature work and iconography are prominent, offering a unique storytelling approach through heroes and antiheroes. His art explores ‘spaces between places,’ blending tangible and imaginary realms to create a distinct aesthetic.
Notable items include a symbolic uniform representing the nurturing and cultivation of beauty in art, and pieces featuring the *W.A.Y.F Logo, Khalifi’s response to the question, “Where are you from?” This logo symbolizes the complex identities formed through migration and cultural blending.
