The event, which took place at the SNKR store in The Avenues Mall, Phase 4 Electra, is part of New Balance’s global Grey Days campaign. The exclusive event featured a curated display of the latest collection, spotlighting exclusive footwear styles that blend the brand’s rich heritage with modern design. Guests explored the iconic grey collection, reimagined for today’s sneaker culture, through a dynamic in-store experience that transformed into a vibrant space of creativity and community.

The SNKR Store, a concept store by Ali Abdulwahab Al Mutawa Commercial Co. (AAW), is a specialty sneaker destination in Kuwait since 2012. Known for curating exclusive and limited-edition footwear from global brands, SNKR Store thrives on blending street style, functionality, and community. It continues to push boundaries through bold collaborations that reflect its commitment to transforming retail spaces into hubs of creativity and personal expression.

New Balance was founded in Boston, Massachusetts, USA in 1906, with the goal of demonstrating responsible leadership and establishing a global brand that is a source of pride for partners and communities alike. It always strives to empower people through sports and craftsmanship, to create positive change in communities around the world.