Apparel Group is proud to announce the launch of Nine West’s exclusive Ramadan Capsule Collection, created in collaboration with Saudi-based influencer and fashion icon Zaara Al Balushi. Known for her distinctive style and immense following of 1.73M on Snapchat, Zaara has captivated audiences across the Middle East, particularly in KSA, Kuwait, and Qatar. This partnership marks a significant moment for the Nine West brand as it expands its presence in the region, following Apparel Group’s recent acquisition of Nine West stores in KSA.
Zaara Al Balushi’s strong connection with her loyal followers, coupled with her contemporary yet culturally resonant style, makes her the perfect ambassador for this exclusive capsule. The collaboration is designed to offer a fresh, local perspective while staying true to Nine West’s signature blend of sophistication and trend-forward fashion.
This Ramadan Capsule Collection aims to meet the region’s growing demand for exclusive, culturally inspired fashion pieces, perfectly tailored for the holy month’s festivities. To celebrate the launch, Nine West will offer an exclusive preview of the collection in partnership with Sayidaty, one of the region’s leading lifestyle platforms. This collaboration ensures the capsule reaches a wider audience, while offering a unique opportunity for customers to engage with the brand during a time of cultural significance.
The collection will be available in all stores across the region and online at www.6thstreet.com starting 14th of February.
