On continues its strategic expansion across the GCC with the opening of its first store in Kuwait, located at The Avenues Mall, the country’s largest shopping destination. Marking the brand’s second retail space in the region following its Riyadh debut in October 2025, the new opening reflects On’s long-term commitment to building a premium, community-led presence across the Gulf.

Spanning 440 sqm in the Electra wing, the store brings Swiss innovation and design to life through a fully immersive retail concept. The space houses On’s complete performance and lifestyle offering across running, training, tennis, outdoor and everyday wear  creating a destination for movement, connection and discovery.

More than a store, the Kuwait location is positioned as a community hub. Regular hosted runs, in-store movement sessions and collaborations with local fitness partners will activate the space year-round. On has already established a partnership with Barry’s at The Avenues, reinforcing its integration within Kuwait’s growing wellness ecosystem.

Strengthening its cultural relevance, On also announces its partnership with Kuwaiti Olympian Amal Al-Roumi – the nation’s first female 800m Olympian at Paris 2024. Her journey reflects the brand’s philosophy of progress through movement, inspiring a new generation of runners across Kuwait and the wider Gulf.

This opening forms part of On’s broader regional growth plan, with nine additional GCC locations set to launch over the next two years in partnership with Mizzen, part of the Seddiqi Holding group.