Breaking Barriers & Building Bridges. When we talk about hip-hop in the Middle East, one name that’s making waves and shaking up the industry is Abdulrahman Fahad, aka Switcha. With a vision to put Kuwait on the global music map, he’s not just another industry player—he’s a pioneer, a disruptor, and a movement-maker. By forming Bare Minimum, a hip-hop community built to support, nurture, and push talented artists from the underground to the mainstream, Switcha is rewriting the rules of the game. His goal is not just to create music but to reshape the industry, ensuring that artists have the tools, exposure, and business acumen to make it in the ever-evolving world of entertainment.
The Journey: From Passion to Purpose
Hip-hop isn’t just a genre; it’s a way of life. And for Switcha, it’s been a journey of dedication, hustle, and vision. His path took a major leap when he became the first and only participant from Kuwait to join the XP Music Futures Artist Management Bootcamp—an exclusive program funded by the MDL BEAST Foundation and supervised by the Saudi Music Commission.
Taking place in Riyadh, a city that’s quickly becoming the epicenter for talent in the region, the bootcamp provided an unparalleled experience. The program was designed to bridge the gap between raw talent and global success, equipping artist managers with the tools needed to take their artists to the next level. This wasn’t just about learning industry basics—it was a full immersion into the mechanics of artist management, branding, distribution, and global market expansion.
The experience was a game-changer. Being in a space where creatives, executives, and industry pioneers come together allowed Switcha to expand his vision, form strategic collaborations, and build a roadmap that would help transform the hip-hop landscape in Kuwait and beyond.
“We’re not waiting for the industry to come to us—we’re building it ourselves.” – Switcha
From the Underground to the Mainstream
With over 15 years of experience in sales and marketing, Switcha isn’t just another music enthusiast—he’s got the strategy, the skills, and the network to make things happen. By combining his business acumen with his passion for hip-hop, he has been able to connect with some of the biggest players in the game.
Big names? He’s got them.His network spans Sony Entertainment, MDL BEAST, Warner Music, and YouTube, proving that Kuwait’s music scene is no longer an afterthought but a force to be reckoned with. His mission? To take the underground and turn it into a thriving industry.
Unlike many who struggle to get their foot in the door, Switcha has cracked the code. He understands that success in music is about more than just talent; it’s about strategy, branding, and collaboration. By leveraging his industry connections, he has created a pipeline for emerging artists to get the recognition and opportunities they deserve.
“The world needs to hear our stories. The talent is here—we just need to create the right stage.” – Switcha
Redefining the Norm: The Future of Kuwait’s Hip-Hop Scene
The music industry in the region has long been undervalued and underrepresented. But Switcha is flipping the script. With Bare Minimum, he’s laying the foundation for a self-sustaining hip-hop ecosystem, where artists aren’t just performing for passion but actually making a living out of their craft.
His plans? Bigger than you think.
- Building collaborations with international artists and labels
- Launching artist development programs
- Creating a business model that makes hip-hop profitable in the region
- Educating artists on music rights, branding, and revenue generation
- Developing events and festivals that bring global attention to regional talent
For Switcha, hip-hop isn’t just music—it’s a movement. And that movement is just getting started.
The region has immense talent, yet many artists struggle due to lack of industry support, mentorship, and financial backing. This is where Switcha steps in—not just as a mentor but as a game-changer. He wants to ensure that artists don’t just create music but also understand the business side of things—something that has historically been overlooked in the regional music scene.
By establishing educational programs and partnerships with international labels, Switcha is working towards a long-term sustainable industry where artists don’t just rely on social media virality but have a structured career path with tangible success metrics.
The Future Is Now
The music industry is evolving, and Kuwait is no longer on the sidelines. Thanks to visionaries like Switcha, the region is stepping into the global spotlight. It’s not about fitting into the industry—it’s about creating a whole new industry.
His journey has just begun, but the impact is already evident. The Bare Minimum community is growing, attracting more artists, producers, and industry insiders who believe in the vision.
Switcha isn’t just leading the charge—he’s creating an entire movement. The future of hip-hop in Kuwait and the Middle East isn’t just promising; it’s unstoppable.
So, if you’re an artist, a fan, or just someone who believes in the power of music, watch this space. Because Switcha isn’t just changing the game—he’s creating a whole new one.
“We’re setting the stage for something bigger than all of us. This is just the beginning.” – Switcha
