Sharpened Design and Innovative Technologies for the Flagship
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan. The new high-end headlights and taillights inspire innovative functions and form the apex of the A8’s established technology portfolio. The flagship of the brand thereby creates a contemporary and user-oriented experience – whether for passengers or drivers.
Even more prestige and authority: the exterior design
The Audi A8 is a sedan that represents status and exudes authority – now that it has been reworked, its exterior is even more representative, confident, and athletic. The base of the Singleframe grill is now wider and chrome angles that increase in size from bottom to top adorn its grid. The side air intakes are more upright and just as freshly styled as the headlights, whose lower edge on the outside creates a distinctive contour. To summarize, the newly designed and precisely orchestrated design elements in the front area significantly increase the A8’s presence and authority and sharpen the profile of the brand’s top model.
Digital Matrix LED headlights and OLED rear lights
The Digital Matrix LED headlights use DMD (digital micromirror device) technology. Each headlight has approximately 1.3 million micromirrors that break down the light into tiny pixels. This allows it to be controlled with maximum precision. One new function that this makes possible is lane and orientation lights for highways. Here, the headlights emit a carpet of light that illuminates the driver’s own lane particularly brightly. Above all, this orientation light helps drivers intuitively stay in their lane at road construction sites. The digital Matrix LED headlights can generate dynamic coming home/leaving home functions upon unlocking and getting out of the car. They shine like projections on the ground or a wall.
The enhanced A8 comes with digital OLED rear lights (OLED = organic light-emitting diode) as a standard feature. When ordering the car, there are two rear light signatures to choose from – three with the S8. When the “dynamic” Audi drive select mode is chosen, the lights change to a wider signature that is only available in that mode. Additional functions include dynamic turn signals as well as coming home and leaving home sequences.
Reduction as a design medium
The interior of the A8 is comparable with a spacious, widely tailored lounge – it offers open, feel-good space. Its architecture is strictly horizontally oriented to emphasise its width. The high-quality workmanship underscores the A8 interior’s workshop character. That goes for the precise perforations in the seat covers, the electrically opening and closing decorative trim, the air vent doors, or the velvety leather in the comfort headrests. The seats are upholstered with Valetta leather as a standard feature. Alternatively, Valcona leather is also available as an option with the possibility of choosing the new colour cognac brown. Newly introduced, is the sustainable microfiber material Dinamica for the door panels, which can also be used for the pillar trim or the roof lining as an option.
Another characteristic of the enhanced A8 is the wide selection of interior configurations. They include an Audi design selection in pastel silver and the S line interior in black, merlot red, or cognac. Several leather packages and leather equipment from Audi exclusive round out the selection.
