A re-imagined shopping experience arrives in Kuwait City

Zara unveiled its latest store concept at The Avenues in Kuwait on March 18, bringing an elevated shopping experience that merges innovative design, digital integration, and customer convenience.

The exciting new space, spanning nearly 3,200 square meters across two floors, is seamlessly connected by both an elevator and a staircase, ensuring ease of movement. The entire space aims to redefine the retail experience with a contemporary architectural layout. The open ceiling design across the store adds a sense of spaciousness, while the Men’s section is structured with a more domestic-style compartmentalization, mimicking a sequence of rooms.

Designed for enhanced comfort, the fitting rooms are segmented into three distinct spaces rather than a single hallway, offering a greater dynamic and incorporates a dedicated seating area. Materials and finishes throughout the store reflect Zara’s signature aesthetic, combining light and dark wood, steel, and a stone-effect finish that adds an elegant yet modern touch.

The new Zara store at The Avenues will showcase a diverse range of collections, for Women, Men, Kids, an exclusive perfume section, and a specialized area for rotating special collections. The store will also feature a dedicated Shoes & Bags section, marking its debut in Kuwait.

In a first for Zara in Kuwait, this store introduces a range of features designed to enhance convenience and sustainability. A dedicated checkout for returns streamlines the shopping process, while assisted checkout areas ensure quicker transactions. Reinforcing Zara’s commitment to sustainability, the store includes a cardboard collection station for recycling. Additionally, an automated silo allows for seamless online order collection. Customers can also benefit from integrated app services, which enable them to check in-store availability of items, purchase online and pick up in-store within two hours, and easily locate products on specific store floors and sections.

“We are excited to introduce our latest store concept at The Avenues in Kuwait, offering an elevated shopping experience that seamlessly blends modern design with cutting-edge technology. This opening reflects our commitment to providing guests with greater convenience, enhanced services, and an inspiring environment to explore our collections.” says Mohamad Daher, Managing Director, Azadea Group.

Further elevating the experience, Zara is excited to announce that ZACAFFÈ, the brand’s first café in the country, will soon open as part of this store. A place where fashion meets lifestyle, ZACAFFÈ will offer customers a space to relax and unwind within a sophisticated yet welcoming setting.

With an exciting expansion to its already rich portfolio, Zara welcomes the public to its new store at The Avenues. New collections can be found instore and online, at zara.com and via the app.