A Monumental Celebration of Fashion, Culture and Music at the World’s Biggest Fashion show took center stage between the FIFA 2022 World Cup’s semifinal and final matches in Doha, Qatar. Conceived by Her Excellency Sheikha Mayassa bint Hamad bin Khalifa Al Thani and curated by Carine Roitfeld, the fashion show featured over 100 brands and acted as a platform for region-grown and international labels to be upheld and spotlighted during the day long celebration of creativity.

A Zaid Farouki original creation, the sequined embellished white coat “Altareeq” was styled as the center-piece over a monochromatic look and finished with color-pop accessories.

INSPIRATION & REFERENCE
Soul searching for one’s identity and heritage comes in different ways and for Zaid, creating this one-of piece was one of the way in which he claims his own identity as a Palestinian.

Patterns and motifs are the hallmark of Palestinian embroidery and each motif was a reflection of geography and the individual’s economic status, descent, aspirations, and lifestyle. In addition, specific motifs were given names and meanings.

A celebration of Zaid Farouki’s beloved brand codes, this white long coat is a timeless piece elegantly tailored and adorned with 3 different hand-embroidered and hand-finished Palestinian motifs in monochromatic white sequins.

The Haram Tiles “بلاط الحرم” embroidered motif is featured as an ode to Zaid’s maternal side of the family.

Featured in order, the Haram Tiles “بلاط الحرم” motif is embroidered along the shoulders followed by the Candle Stick “شمعدان” motif is embroidered across the back and further adorned with a ten-pointed star pattern made from ten interlacing kite shapes.

The Candle Stick “شمعدان” embroidered motif is featured in Altareeq as an ode to Zaid’s paternal side of the family.