Founders and Designers of Noon By Noor, Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa, launched the brand’s Ramadan 2026 Edit, a selection of modest silhouettes drawn from the Resort 2026 collection.
“This collection moves between Resort and Ramadan 2026, two very important seasons for us locally and internationally. It needed to feel fluid and adaptable for both audiences,” said Shaikha Noor Al Khalifa.
Material contrasts construct the silhouette. Tailored sleeves are joined to shirt bodies, forming a hybrid shirt-jacket that redefines suiting. The piece is styled with matching shorts or trousers.
Shirt-jackets and dresses are developed with double collars. Sleeveless jackets feature draped shoulders, buttoned sides and patch pockets drawn from safari uniforms. Shirt dresses adopt an elongated proportion, light and fluid, with a quiet reference to the thobe, translating a traditionally masculine garment into a feminine evening-like dress. Belts recur across dresses and jackets, structuring the body while allowing movement.
Length is approached with intention. Trailing hems drawn from eveningwear are paired with capes worn over the silhouette, adding dimension through layered drape rather than embellishment.
Accessories remain precise. Slim scarves are worn around the neck or as headbands. Sleeves expand into volume before narrowing into controlled cuffs.
“We photographed the lookbook in Bahrain, inside a restored merchant’s house from the 1930s along the Pearling Path, a UNESCO World Heritage Site,” added Shaikha Haya Al Khalifa.
“Urban concrete elements are integrated with preserved aged stone, adjacent to the historic souq. A space shaped by coexistence: past and present, a perfect reflection of the collection’s approach.”
The brand worked with Paris-based photographer Stencer Saintelange. He was invited to photograph the collection on the runway and in Bahrain, continuing the brand’s commitment to working with emerging creatives.
