Swarovski unveils Charming Love, a bold and joyful new collection for Valentine’s Day debuting all-new Swarovski Charms. Brought to life in a brand campaign fronted by Global Brand Ambassador Ariana Grande, each design encourages love to be worn, shared and celebrated.
Bringing a high-fashion twist to the season of love, the collection reinterprets hearts, love locks and arrows in charming form offering the perfect gift for loved ones, or a dazzling token of self-love.
Choose from designs including Sweethearts, dripping hearts that symbolize new romance, or Lovestruck, a cupid’sarrow that strikes like lightning. Love Locks signify unbreakable bonds for best friends and lovers, while the Soulmates charm is crafted for the one who truly holds your heart.
Rendered in Swarovski Crystal and metal finishes, the charms can be mixed, matched and worn on necklaces, pendants and bracelets. Designed by Swarovski Creative Director, Giovanna Englebert, each piece invites playful styling for joyful expressions of love.
As part of Swarovski’s ambitious growth strategy, Charming Love delivers an impactful brand moment that continues to elevate the House’s position in pop luxury, while honoring its unique creativity and savoir-faire.
The Charming Love campaign starring Ariana Grande will be featured in-store and across video, social media, print, and digital platforms.
Charming Love will be available from January 27, 2026.
