Vacation is a timeless and optimistic collection inspired by the desire to explore and travel.
Erdem Moralioglu is the eponymous founder of fashion label Erdem, which he started in 2005 with a collection of softly sweeping dresses and floral prints, now a part of his signature aesthetic. The half-Turkish and half-British designer was born in Montréal, where he also grew up and took an interest in fashion at a young age.
Moralioglu earned a bachelor’s degree in fashion at Ryerson University in Toronto before moving to London in 2001 to attend the Royal College of Art, having been inspired by his mother, who hailed from Birmingham, to steep himself in British culture and fashion. He interned at Vivienne Westwood and a stint at Diane von Furstenberg after graduation took him to New York for a year, but he quickly returned to establish his home base and studio in Shoreditch in East London.
Since then, the designer has won fans and critical acclaim with his blend of overtly feminine silhouettes and moody, meticulous prints. The brand has received numerous accolades over the years, including the 2008 British Fashion Council’s Fashion Forward Award; the 2010 inaugural Vogue / British Fashion Council Designer Fashion Fund Award, the 2012 British Fashion Council’s New Establishment Award, the 2013 British Fashion Council’s Red Carpet Award, the 2014 British Fashion Council’s Womenswear Designer of the Year Award, the 2015 British Fashion Council’s Establishment Designer Award, the 2016 Fashion Group International Fashion Star Award.
Erdem’s designs regularly appear on red carpets the world over thanks to a host of high profile supporters including Kiera Knightly, Claudia Schiffer, Thandie Newton, and Chloe Sevigny. Erdem’s shows have grown to become one of London Fashion Week’s hottest tickets.
The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application.
Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women (and now men) at a particular place and a moment in time. Erdem’s fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what they wear, but how they feel that matters.
THE NEW VACATION COLLECTION
The collection is comprised of relaxed silhouettes perfect for a summer escape; volume sleeve mid- length dresses in bold guipure lace sit alongside scallop-edged broderie anglaise sundresses, both exclusive fabrics for the brand. A vibrant seasonal colour palette of grass green, burnt yellow and mint merge with painterly Victorian botanical prints on high waisted bikinis and swimsuits.
