COS celebrates the 2025 Lunar New Year and Year of the Snake, a time for fresh beginnings, renewal, and opportunity, with a campaign highlighting new energy and good fortune. The collection features limited-edition bags, bag charms and a capsule of seasonal ready-to-wear pieces in a fresh colour palette.

Four repurposed leather bag charms sit at the heart of the collection, merging modern design with traditional knots, each welcoming new possibilities for the year ahead. The charms feature hand-made decorations, each a little different from the next – elements that form the true essence of individuality. Mini bags in leather or suede complement the charms, which can be mixed and matched based on favourite colour combinations or individual sentiments.

Continuing to celebrate the renewal of life, COS offers a capsule collection of ready-to-wear pieces that embrace spring’s vibrant and lively hues inspired by the harmonious coexistence of elements found in nature, where new life begins. Collection highlights include soft knitwear, tailoring and accessories.

The capsule will launch online and in selected COS stores starting in January, and the exclusive artwork will be displayed in select stores across China, Singapore and Malaysia.