Inspired by its Wild West roots, the Wrangler Laredo marks its return with true rugged Texas spirit.
Jeep® unveiled the latest addition to the brand’s Twelve 4 Twelve program with the introduction of the Wrangler Laredo, a name that returns to the line-up after almost 40 years to reclaim its place in the Wild West.
Inspired by the Wrangler Willys’ tough exterior and the Sahara’s quiet and comfortable interior, the Laredo pairs unmistakable Jeep® capability with heritage-inspired details that stay true to its Wild West Roots.
On the exterior, the model is available with a rugged tan canvas soft top or a black hardtop, complemented by 17-inch Beadlock capable wheels, bronze tow hooks and the brand’s quintessential seven-slot grille. Distinctive decals and refined badging complete the look built for the open frontier, available as a 4-door.
Built on the Wrangler Willys exterior and Sahara interior, the model combines heritage-inspired styling with modern Jeep® capability
Inside, Laredo introduces a Bison Brown cockpit with Mayan Gold and Platinum Chrome accents, delivering a look that feels both familiar and completely fresh, designed for the long haul, without sacrificing comfort.
For a name once synonymous with the open road, Laredo’s return gives it a distinct place of its own within the Wrangler line-up, a trim built as much for the frontier as for everyday adventure, carrying its Trail Rated® badge as a mark of the territory it’s reclaiming.
Marking the ninth drop of the programme, Jeep® Twelve 4 Twelve presents a new interpretation of the Wrangler each month, bringing fresh design elements while staying true to the model’s legendary capability.
GCC Residents can now register their interest through the Twelve for Twelve website.
